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Your Favorite Brand Doesn't Deserve Your Loyalty.

The logo on the front sells you a story. The ingredients on the back tell you the truth.

You recognize the brand. You trust the logo. You toss it in your cart.

But when was the last time you actually read the ingredients?

Even products from the same company can have dramatically different ingredient lists.

Brand loyalty is for marketers. Ingredient loyalty is for your health.

In this week’s Subconscious Fat, we’re turning the package around.

Other links related to this post:

Maltodextrin May Be Worse Than Sugar

The Ingredient List Tells the Real Story

The Secret Names of Hidden Sugars

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